Jacqueline heeft uitgebreide ervaring in de mediawereld. Na een zeer succesvolle carrière bij Microsoft werd ze benoemd tot CEO bij Radio 538, waar ze zich richtte op de ontwikkeling van de digitale contentstrategie en het herpositioneren van de merken. Vervolgens werd ze Chief Commercial Officer bij TMG Media.
In recente opdrachten heeft Jacqueline zich onder andere gefocust op het stimuleren van culturele verandering, met name als reactie op gevallen van grensoverschrijdend gedrag. Een voorbeeld is haar rol als interim-hoofdredacteur van NOS Sport, waarbij ze zich richtte op de mensen en de cultuur binnen de organisatie.
Ze kent de print-, radio- en televisiebranche van binnen en van buiten, heeft haar sporen verdiend op het gebied van marketing en reclame, en weet hoe ze managers en bedrijven effectief kan begeleiden. Daarnaast is ze zeer gewild als trainer en coach en vervult ze meerdere posities in Raden van Commissarissen binnen de mediabranche.
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Jacqueline Smit
Jacqueline Smit joins 3Rivers
Jacqueline Smit will join 3Rivers media management consultants as a senior consultant as of 1 July 2022. With Jacqueline Smit in the team 3Rivers gains even more expertise in the field of digital transformation.
Jacqueline has years of experience in the media world, in which she has held various positions. After a very successful career at Microsoft, she was appointed CEO at Radio 538, where she distinguished herself in particular by focusing on the development of the digital content strategy and the repositioning of the brands. She then became Chief Commercial Officer at TMG Media.
In addition to guiding complex transformation issues, Jacqueline is very much in demand as trainer and coach and she fulfills a series of Supervisory Board positions in the media industry. Her expertise is mainly focused on digital transformation at media companies. She knows the print and radio business inside out, has earned her spurs in marketing and advertising and knows how to effectively guide managers and companies in the media industry.
Oege Boonstra, partner 3Rivers: "We are pleased that Jacqueline is joining our team with her broad knowledge and experience. With her all-round media experience, she is a valuable addition to our team." Jacqueline: "I am looking forward to working with 3Rivers on media issues both nationally and internationally. A conscious choice, in addition to my work within RockportInk, to work with a very professional team in a world where so many great challenges await."