Jacqueline has extensive experience in the media world. After a highly successful career at Microsoft, she was appointed as CEO at Radio 538, focusing on the development of the digital content strategy and repositioning of the brands. Subsequently, she became Chief Commercial Officer at TMG Media.
In recent assignments, Jacqueline has also been focusing on driving cultural change, especially in response to instances of inappropriate behaviour. An example is her role as interim editor-in-chief of NOS Sport, focusing on the organization’s people and culture. Jacqueline excels in both digital and cultural transformation within media companies.
She knows the print, radio and television business inside out, has earned her spurs in marketing and advertising and knows how to effectively guide managers and companies. In addition, she is very much in demand as trainer and coach and fulfills several Supervisory Board positions in the media world.
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Jacqueline Smit
Jacqueline Smit joins 3Rivers
Jacqueline Smit will join 3Rivers media management consultants as a senior consultant as of 1 July 2022. With Jacqueline Smit in the team 3Rivers gains even more expertise in the field of digital transformation.
Jacqueline has years of experience in the media world, in which she has held various positions. After a very successful career at Microsoft, she was appointed CEO at Radio 538, where she distinguished herself in particular by focusing on the development of the digital content strategy and the repositioning of the brands. She then became Chief Commercial Officer at TMG Media.
In addition to guiding complex transformation issues, Jacqueline is very much in demand as trainer and coach and she fulfills a series of Supervisory Board positions in the media industry. Her expertise is mainly focused on digital transformation at media companies. She knows the print and radio business inside out, has earned her spurs in marketing and advertising and knows how to effectively guide managers and companies in the media industry.
Oege Boonstra, partner 3Rivers: "We are pleased that Jacqueline is joining our team with her broad knowledge and experience. With her all-round media experience, she is a valuable addition to our team." Jacqueline: "I am looking forward to working with 3Rivers on media issues both nationally and internationally. A conscious choice, in addition to my work within RockportInk, to work with a very professional team in a world where so many great challenges await."