After having fulfilled various roles in marketing and sales, Jonatan de Boer (partner, 1986) brought the fast-growing German startup 'Mediakraft' to the Netherlands in 2013. As a MultiChannel Network (MCN), this company bundled hundreds of YouTube channels, creating an interesting proposition for YouTubers and for advertisers. In addition, Mediakraft produced several proprietary formats on YouTube and initiated extensive influencer marketing campaigns and video productions on Instagram, Snapchat and TikTok.
Jonatan sold Mediakraft's Dutch and Belgian division in 2016 to television producer MediaLane. From this acquisition, the company emerged as a social studio. Customers such as Coca-Cola, The Walt Disney Company, Talpa, Telenet, NPO and Vodafone were provided with innovative productions and influencer marketing campaigns. In 2018, Jonatan left MediaLane to join Los Angeles-based tech startup 'Bird' to lead their Northern European operation until Bird's IPO in 2021. Jonatan now advises media companies and public figures on their digital media strategy, content, formats and positioning. Including social media, podcasts and VOD.
Recently, Jonatan was appointed via 3Rivers as interim COO at BumaStemra and as interim Broadcast Director at NEP, where he merged the Multicam and ENG divisions into a single Broadcast Services department.
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Jonatan de Boer
New Partner and Top Executives Join the Team
Appointment of Jonatan de Boer as Partner
Jonatan de Boer, who joined 3Rivers in 2022, has been appointed as a partner. He is well-known for his pioneering role in social media and digital strategy; in 2013, he introduced the first scalable business model for social media influencers in the Benelux. Recently, Jonatan has taken on various interim roles, including COO at BumaStemra and Broadcast Director at NEP. Together with Meindert Landsmeer, he will oversee the daily management of 3Rivers.
Oege Boonstra Steps Back from Daily Operations
One of the two co-founders, Oege Boonstra, will reshape his involvement with 3Rivers by taking on the role of non-executive chairman. Although stepping back from daily operations, he will continue to support 3Rivers as chair of a newly established international advisory board. His strategic insight and experience remain invaluable to 3Rivers and its clients.
Janey van Ierland and Charlotte van Weede Join the Team
As of January 1, both Janey van Ierland and Charlotte van Weede have joined 3Rivers. Janey was most recently Netflix’s first Content Executive for the Benelux, later expanding her responsibilities to Scandinavia. Prior to that, she founded Nummer19 Management and played a key role in shaping the (international) careers of talents such as Carice van Houten and Halina Reijn. Her expertise in talent management and content strategy is a perfect match for the ambitions of 3Rivers.
Charlotte has built an impressive career in the media industry. She started as a Film Sales Executive in London and went on to lead international sales teams for commercial and award-winning films (Spotlight) and hit formats (The Voice) at companies such as Protagonist Pictures, eOne Entertainment, Global Road, and ITV Global Entertainment. Most recently, she was Managing Director at producer Lemming Film. Her broad expertise in sales, distribution, and operational management is a valuable addition to the team.
Jonatan de Boer joins 3Rivers
Jonatan de Boer will join the 3Rivers team on 1 December 2022. Jonatan has been working in the Dutch media industry for more than 10 years and is a specialist in the field ofsocial media, online video and influencer marketing. He started the Dutch branch of Mediakraft, was managing director of the online branch of Medialane and led the tech startup Bird. Jonathan has specialized in social media analyses, online video productions and influencer marketing campaigns on all major socialmedia platforms. At 3Rivers he will mainly focus on media projects from a social media and online media perspective.
Oege Boonstra, partner 3Rivers: "We are pleased that Jonatan with his broad knowledge and experience in the field of social media will join our team. He has gained meaningful experience early in his career and can serve our clientele with a new service. He can demystify social media like no other and advise customers practically." Jonatan: "3Rivers is a wonderful company with a great reputation in the media, both nationally and internationally. I look forward to working with my new colleagues to achieve even more impact in the ever-changing media landscape."
3Rivers deals with strategic and organizational issues for media companies from an operational perspective. The company's consultants have all long-standing experience in the media world and have carried out projects all over the world with the aim of making media companies function more effectively.